Don’t Be Fooled When Looking for Health Insurance

What the FTC says—including MediaAlpha:

• Watch out especially for ads from companies like MediaAlpha. The FTC recently settled with MediaAlpha after it allegedly placed misleading ads that seemed connected to the government and promised low-cost, comprehensive health insurance. Instead, those ads led people to telemarketers who often sold plans that offered much less coverage—or something entirely different than what was advertised. As a result, people’s contact info was shared widely—and they were flooded with robocalls and sales pitches. (Consumer Advice)

What you should do:

1. Don’t sign up on the spot. Always ask for written details about what you're buying—especially before giving out your credit card or personal info. If they won’t provide that, it's a major red flag. (Consumer Advice)
2. Read the fine print carefully. Make sure you know whether it's real health insurance or a discount plan. Call your own doctor or hospital first to see what would be covered and how much—but only after you get the plan details, and before enrolling or paying anything. (Consumer Advice)
3. Look up the name of the company or plan. Use search terms like “complaint,” “scam,” or “fraud” to see if others have had issues. (Consumer Advice)
4. See a suspicious ad? Report it immediately to the FTC at ReportFraud.ftc.gov. (Consumer Advice)

Quick Checklist for Seniors (now with MediaAlpha reference):

In plain language:
If you see ads—especially ones like MediaAlpha’s —claiming they offer low-cost, government-connected health insurance, slow down and be cautious. Always get it in writing, check it with your own doctor, and look online for complaints before signing up. If it looks fishy, report it to the FTC.

*Source: https://consumer.ftc.gov/consumer-alerts/2025/08/looking-health-insurance-make-sure-thats-what-youre-getting